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Rowcroft opening new Dartmouth boutique

22 May 2017

Rowcroft Hospice is excited to announce it is opening a new boutique shop in Lower Street, Dartmouth, on Saturday 17 June.

The shop marks the first time the hospice has had a presence in the town since 2007, despite its services supporting hundreds of local families in and around Dartmouth every year.

Caroline Wannell, Head of Retail at Rowcroft Hospice, explained: “Rowcroft’s services extend 300 square miles across South Devon and are provided in people’s homes, as well as residential homes and community hospitals.

“Many of the more than 2,000 people living with life-limiting illnesses we support every year live in Dartmouth and its surrounding towns and villages, so we are delighted to be opening a new shop in Dartmouth that will help to raise awareness of this and generate vital funds.”

John Cottington from Blackawton, whose wife was cared for by Rowcroft earlier this year, said: “Having a Rowcroft shop in Dartmouth will make people far more aware of the hospice and the essential services it offers our local community.”

The new boutique will stock a range of ladies and men’s clothing, including accessories, shoes and a small selection of bric-a-brac.

Caroline added: “Our new boutique was chosen because it requires very little renovation, ensuring the costs involved in opening it are kept to a minimum.

“It is also located in a prominent position, which will help to drive custom, and is an ideal size for stocking a selection of boutique items, including preloved designer handbags, shoes and items of clothing.”

Together with its new Dartmouth boutique, Rowcroft has 16 shops across South Devon, including a tea room in Churston, coffee shop in Ashburton and Furniture Outlets in Paignton, Torquay and Newton Abbot.

Caroline explained: “In 2016 Rowcroft’s shops generated a contribution of over £350,000 to help local families facing the hardest days imaginable share precious time together.

“We continue to invest in and develop our retail offering in order to increase that contribution each year and maintain the long-term financial security of the hospice.”

Jon Hill, Rowcroft’s Finance and Commercial Director added: “We look forward to opening our new Dartmouth boutique in June, both for the contribution that it will make to the £6million the hospice has to raise every year to run its services, and also because of the opportunity it will give us to raise awareness of the hospice and its services in Dartmouth.

“Dartmouth already offers locals and visitors a wonderful selection of shops, cafes and restaurants and we hope our new boutique will be a welcome addition to the town.”

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