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Rowcroft’s Totnes shop gets a vintage face lift

14 July 2015

Rowcroft Hospice’s High Street shop in Totnes has re-opened following a vintage makeover.

The shop, which is one of 12 Rowcroft Hospice charity shops across South Devon, had been suffering from ongoing maintenance problems for some time, and has now been refurbished with an eclectic, vintage feel.

Caroline Wannell, Associate Director of Retail at Rowcroft Hospice, said: “We are delighted to have transformed our Totnes shop into somewhere that fits with the town’s character and overall shopping experience.

“Rowcroft opened a central Distribution Centre in Newton Abbot last year and is now able to sort all our supporters’ generous donations and ensure each of our shops is provided with stock that suits its customer base.

“The newly made over shop has a vintage feel and stocks a wide selection of ladies and gents’ clothing, as well as shoes, accessories, bric-a-brac and a brand new, designated kids’ corner.” 

Last year the hospice successfully refurbished its shop in Babbacombe, Torquay, giving it a similarly vintage and eclectic feel; since doing so the shop has seen a 36% uplift in sales.

Caroline explained: “We refurbished our Babbacombe shop by upcycling donated wardrobes to display clothes, removing the shop’s current carpet to expose its original wood flooring, and giving lighting a re-vamp using donated, vintage lampshades. Using and upcycling donated goods wherever possible helped us to keep costs to a minimum, and also suited the feel of the new shop.”

She added: “We consider maintaining and refurbishing our shops to be of high importance; the UK’s high streets are increasingly competitive and it is imperative our shops generate as much income as possible to support the services we provide for more than 2200 people across South Devon every year.

“We hope that the refurbishment of our Totnes shop will help to increase its profitability, while providing customers with an inspiring retail destination.”

For more information on Rowcroft’s 12 shops, visit

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