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Rowcroft refurbishing two shops in order to boost income generation

07 November 2014

Rowcroft’s Retail team is refurbishing two of its shops in preparation for the busy Christmas shopping period.

The hospice’s Babbacombe shop, located in

Reddenhill Road
, is to undergo a vintage makeover this November, while its Paignton shop, located in
Victoria Street
, is introducing a dedicated Kids Corner at the beginning of December.

The aim of both refurbishments is to help maximise income generation and attract new customers during the busy Christmas period, and thereafter.

Retail Development Manager Caroline Wannell explains: “It is imperative that Rowcroft’s shops generate as much income as possible to support the vital services the hospice provides for more than 1800 people across South Devon every year.

“We hope that by completing both refurbishments in time for Christmas, we will be helping to increase both shops’ profitability, while providing customers with an inspiring retail destination to look for unique, affordable gifts for others, and themselves, during the Christmas period and into the future.”

During the refurbishments, the hospice will be using donated goods wherever possible in order to keep costs to an absolute minimum and encourage greater profitability.

Babbacombe’s vintage revival will include upcycling donated wardrobes to display clothes, removing the shop’s current carpet to expose its original wood flooring, and giving lighting a re-vamp using donated, vintage lampshades.

Once re-opened, the shop will stock a range of vintage-inspired bric-a-brac, furniture, clothing and accessories.

In Paignton, Rowcroft will be introducing carefully selected, high quality stock for Mums and children to be sold in a specially designed Rowcroft Kids section.

Both shops will be closed for two weeks for refurbishment; Babbacombe at the start of November and Paignton in early-December, but will still have Donation Stations in place for people to donate stock to both shops during refurbishment.

Once re-opened, both shops will be open for business as usual.

For more information on Rowcroft’s 14 shops across South Devon, visit

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